But boy, people adjusted fast.
What had been considered cool and appealing button dynamics quickly became overused glitz. Interactive prompts and forms started to feel campy and unnecessary. People noticed that rather than making their browsing experience more enjoyable, it just made it burdensome.
And so animation and interactivity went (largely) by the wayside.
We don’t just stick a random animation in our pages anymore, now we blend it seamlessly into the background of our sites and into our apps, we smoothly inject it into UI, we even drive web-based games with it. Surely we have reached the pinnacle of web animation.
Hahaha. That was funny, wasn’t it? Web development is never done reinventing itself. Maybe this trend will stick around for a while, or maybe within a few short years we’ll consider it hokey once more, and our children will wonder why we ever used animations like these.
Either way, you can bet things are going to change, whether quickly or slowly, whether subtly or with a bang, and in what direction, it’s difficult to guess, but we’ll see change. It’s perhaps the only reliable factor in the insanely dynamic world of web.
I say let’s just enjoy the ride!